Our North Star

People are unstoppable forces. Life circumstances are real and sometimes overwhelming, yet they should not determine what we can do in the present or be in the future. We believe everyone should be free to make choices to activate the possible.

RMMFI creates the space for communities and people of all backgrounds to realize their unique potential through the power of entrepreneurship.

Three people stand together smiling, holding certificates and a small potted plant. One person holds a blue folder. Name tags are visible on two of them. It appears to be about a celebratory event, possibly for a graduation or business launch.

Guiding Principles

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Trust

Our relationships, decisions, and actions are rooted in trust.

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Entrepreneurship

Leveraging a growth mindset, we create innovative solutions.

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The Right Thing

We act with our entrepreneurs and community in mind.

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Connection

We value one another and leverage the strengths of others and our community.

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Knowledge

We seek to understand, share expertise, and improve through cycles of learning.

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Ownership

We put decisions in the right hands: our staff, our entrepreneurs, and our community.

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Purpose

We’re grounded in our North Star and align our actions with outcomes in mind.

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Whole Person

We recognize that the strength of a “thing” is only as strong as the person behind it.

Theory of Change

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State of the Ecosystem

Microentrepreneurship is a powerful tool to build both individual and community prosperity. The median net worth of business owners is nearly 2.5x higher than non-business owners (Association for Enterprise Opportunity), and most job creation is from new small businesses (National Bureau of Economic Research).

But personal, professional, systemic, political, and economic barriers prevent many from accessing the benefits of ownership. These barriers undermine individual and communal belief in accessible pathways to ownership, resulting in an inequitable opportunity for economic inclusion and community autonomy as well as a poorly diversified economy.

According to Global Policy Solutions, the racial wealth gap in business ownership costs 9 million jobs and $3 billion to the economy.

17 years

of community building

$2 + million

in financial resources (annual budget) 

320 +

current volunteers and mentors

25 + staff

staff, contractors, and board members

40 +

referral and resource partners

Statewide

English & Spanish programming

Our Community

RMMFI supports resilient entrepreneurs who are ready for business ownership but have low incomes and have faced societal barriers. We work with entrepreneurs from a variety of marginalized backgrounds across locations, ages, demographics, and industries with a focus on microbusinesses. This results in a diverse, welcoming community of entrepreneurs.

Key Activities

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Inspire

entrepreneurs to see and activate their potential

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Support

the whole entrepreneur with resources, referrals, and connections

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Educate

on business ideation, launch, and growth through cohort and individual learning

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Invest

through relationship-based lending and grants

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Connect

entrepreneurs to coaches, customers, and a community

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Advocate

for equitable access to personal and business support, capital, and market opportunities

Awards

Celebrating the achievements and milestones that highlight the hard work of our team and our growing impact through the years.

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RMMFI is proud to be one of two 2023 Bank of America Neighborhood Builders® winners in Colorado alongside GRID Alternatives. For 20 years, Bank of America’s Neighborhood Builders program has created more sustainable communities by providing nonprofits with tools to strengthen their strategic plans, develop emerging leaders and enhance funding opportunities. The Neighborhood Builders program is one of the largest philanthropic investments into nonprofit leadership development in the nation, providing comprehensive leadership training for an executive director and an emerging leader on topics ranging from increasing financial sustainability and human capital management, to strategic storytelling and the opportunity to join a national network of peer organizations. Each Builder is also awarded a $200,000 grant over two years. In Colorado, Bank of America has named 16 Neighborhood Builders winners since 2013 which adds up to more than $3 million invested in these critical nonprofits.

Outcomes & Impact

Ownership of Self: Entrepreneurship Activates Potential

Entrepreneurship serves as a tool for people to create and live a life on their own terms. By seeing a pathway to success and building strong foundations towards goals, engaging in entrepreneurship provides an opportunity for entrepreneurs to be their own boss, control their destiny, and be independent.

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Idea Outcomes

Entrepreneurs develop an entrepreneurial mindset

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Launch Outcomes

Entrepreneurs recognize their own potential and are empowered to define their personal and professional success

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Thrive Outcomes

Entrepreneurs are achieving what they want in life and bringing their ideas to life

Ownership of Wealth: Economic Inclusion and Mobility

In the face of systems that say “wait” or “never” to ownership, microentrepreneurship provides economic mobility and opportunity to business owners and their households. From gaining access to business supports and capital to owning thriving and resilient businesses, entrepreneurs experience higher levels of financial independence and can make an impact on the next generation by leaving behind a legacy.

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Idea Outcomes

Entrepreneurs explore and ideate business concepts

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Launch Outcomes

Entrepreneurs launch and capitalize their business!

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Thrive Outcomes

Entrepreneurs and their households experience economic inclusion and mobility through operating thriving, resilient businesses

Ownership of Community Health: Vibrant, Unique, and Empowered Communities

Inclusive microentrepreneurship uplifts the freedom and autonomy of communities on their terms. When entrepreneurs take the initiative to work on their own dreams and are surrounded by a community of support, they become local leaders who also want to support and make a difference in their community.

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Idea Outcomes

Entrepreneurs take the initiative to work on their dreams and build community with other entrepreneurs

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Launch Outcomes

Entrepreneurs develop meaningful connections to coaches, customers, and community

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Thrive Outcomes

Entrepreneurs invest in their communities as owners and local leaders

Our Team

Meet the experts behind our success: a dedicated team of professionals committed to excellence in every project.
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Leadership

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Jessica Sveen

CEO

Capital

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Ryan Flanders

Director of Finance and Lending

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John Bellamy

Capital Access Manager
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Monica Quiñones

Capital Access Coach and Portfolio Coordinator

Development and Community Impact

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Nicole Saice

Partners and Events Manager

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Perla Bustillos

Outreach and Marketing Coordinator

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LaRae Martinez

Community Outreach and Partnerships Manager
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Alison Palmer

Senior Development Manager

Programs and Operations

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Sera Muñiz

Director of Programs and Operations

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Naisha Williams

Denver Coordinator
Yasmin Solis

Yasmin Solis

Spanish Program Coordinator

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Reynelda Snell

Office Administrator


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Veronica Ybarz

Program Manager
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Taylor Littrell

Statewide Coordinator

 

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Pablo Saavedra

Thrive Coordinator

Join Our Team

Ready to make an impact? Join RMMFI and be a part of making business ownership accessible to aspiring entrepreneurs.
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Commitment to Diversity, Equity, Inclusion, and Accessibility (DEIA)

RMMFI recognizes that in order to pursue our North Star, we must approach our work and lead through a framework of racial, gender, and geographic equity.

At RMMFI, we believe that entrepreneurship is a vehicle that can be used to create the life people want for ourselves and our communities.

We know racial inequities and systemic barriers in education, access to capital, and access to opportunity have kept people of color and systemically marginalized communities out of mainstream access.

We intentionally take part in conversations about structural racism as well as engage diverse voices in problem-solving, decision-making, and issues of accessibility. In order to aim bigger and go deeper, RMMFI is committed to supporting our entrepreneurs, staff, and community members equitably.

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A Message to the Community from Our CEO:

Working in nonprofits for all of my career, one question that continually lingers is: Who owns a non-profit?  The answer is The Community owns it. Nonprofits are created to be responsible and accountable to the Communities we serve. To Do the Right Thing, To Do No Harm, and to exhaustingly strive to solve the problem that forces us to exist in the first place. Nonprofits exist to solve social issues through missions that support the community in ways private corporations can’t support and the government won’t support.  RMMFI has and continues to seek to provide space for anyone to thrive in their potential through entrepreneurship. We exist because systemic barriers of racism and gender inequality have kept business ownership out of reach for historically excluded communities across our state. We believe business ownership is for everyone and it’s the diversity of backgrounds, experience and passions that create strong businesses. 

To our Entrepreneurs: One of my favorite stats we track at RMMFI is that 8 out of 10 RMMFI graduates give back to their communities through their business. As business owners, you are leaders. You are innovators, disruptors, and change makers.  You’re solving complex community problems through business – sometimes with one idea, sometimes with 10 ideas, and I’m constantly in awe of your resiliency.  At RMMFI we are committed to standing by you and advocating for economic inclusion for all our microbusinesses within Colorado and beyond.  

When describing their success, one of our graduate entrepreneurs recently said, “FACE it till you make it”. Not Fake it.  Face it.  RMMFI is here to face the uncertainty of the future and the instability in our communities with the hope, resiliency, and power of entrepreneurship.  

In Community,

Jessica Sveen, CEO

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Board of Directors

Meet the leaders driving our mission forward. Our Board of Directors brings together diverse expertise and a shared commitment to fostering inclusive entrepreneurship.
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Board of Directors

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Jay Whisenton

RMMFI Board Chair / Co-Owner, Feeding the Multitudes Catering

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Rebecca Darling

Strategic Consultant, Newmont Corporation

Deanna Mettler

Deanna Mettler

Owner and Founder, Mesh Advisory LLC

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Phil Workman

Founder/Partner, Workman & Associates

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Noel Carter

Treasury Management Specialist, Huntington Bank

Edgar Aguilar

Edgar Aguilar

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Vikki Fininen

CFA, VL Meyer and Associates

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Briana Butler

Flight Attendant, Frontier Airlines and Owner of Bria’s Italian Fusion LLC

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Svetlana Mikhaylova

HR Project Principles, Lumen Technologies